Internal & External Communication Strategy
Effectively communicating your message isn't always simple, and ensuring it resonates with the right audience can be a challenge. I can help you overcome these hurdles by crafting comprehensive strategies and compelling content through storytelling that inspires your employees and customers to truly recognize the value of your organization and take action.
Skills
Infographics, video scripting, internal email blasts, social media posts, digital displays, PowerPoint content and design, poster creation, articles, SharePoint design and content, internal web page design, newsletters, emails, FAQs, job aids, talk paths, flyers, booklets post cards, blog posts, metrics and analysis.
Experience
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Internal Communication Strategy: (Employees)
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B2B Communication Strategy: (Small Business Owners)
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Identify Objective/Goal
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Launch Timeline/Calendar
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Go-To-Market planning
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Key Messages
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Launch Plan
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B2C Communication Strategy: (Potential Customers/Consumers)
Companies
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AbbVie
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MainStreet Libertyville
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Allstate Insurance Company
Marketing
A customer discovers your product through a blend of groundbreaking and persuasive marketing strategies. Drawing upon my experience collaborating with diverse creative agencies, I bring an understanding of communication and messaging, weaving these elements seamlessly into a cohesive narrative and design aesthetic.
Skills
Standard and guideline creation, visual identity management, consulting, digital displays, posters, flyers, booklets, social media, television advertising, envelope branding, mailing inserts, magazine advertising, paid media, SEO, SEM, metrics and analysis.
Experience
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Brand Marketing
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Consumer Marketing
Companies and Partners
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MainStreet Libertyville
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Allstate Insurance Company
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Leo Burnett
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72 and Sunny
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Simple Truth
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What my partners have said...
Her SharePoint expertise is among the best I’ve seen. She not only developed a functional and visually engaging intranet for both internal teams and external stakeholders, but she also elevated it with an instructional design mindset. Liz has a rare ability to design sites that don’t just look good but also tell a clear story, guide users effortlessly, and encourage engagement. The SharePoint site she delivered was modern, intuitive, and impactful, all completed in a remarkably short timeframe. - Shandy Swapp - Learning and Design Specialist (AbbVie)
During our brief time working together, she proved to be highly adaptable and exceptionally skilled, particularly when it comes to building SharePoint sites. Liz consistently brought creative and innovative solutions to our projects, enhancing team efficiency and outcomes even in challenging circumstances. Her approachable nature and ease at building relationships fostered a productive team environment. - Sarah Burtis - Communications Lead (AbbVie)
Liz is the most talented storyteller I have ever met. She will take the knowledge that she has about a project to create clear, concise and compelling communications. - Tracy Falconer - Strategic Communications Lead (Allstate/AbbVie)
Throughout our collaboration, I was continually impressed by Liz's ability to develop and execute effective communication strategies. Their keen understanding of our industry and target audience allowed us to connect with our stakeholders in a meaningful way. Whether it was crafting compelling project releases, managing program communication, or creating engaging overall strategic messaging, Liz consistently delivered outstanding results
- Dave MacInnis - Vice President, Product Management (Allstate)