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Marketing

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Skills:

  • Marketing Campaigns

  • Digital Marketing

  • Print Marketing

  • Advertising

  • Social Media

  • Marketing

  • Metrics

Stats:

  • Lead consultant for Allstate Foundation’s Domestic Violence program Purple Purse:

    • Piloted Purple Purse Walk that generated over $23K over $5K donation goal.

    • Slated Kerry Washington Television PSA viewed by over 10.5M.

    • Oversaw creative and distribution of Purple Purse bag inserts for over 68K Allstate Sugar Bowl fans.

  • Lead consultant for Allstate’s involvement in We Day:

    • Managed the #TheySay social youth empowerment campaign that launched during WE Day. Facebook, Instagram, Twitter, Tumblr

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Marketing Examples 

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Print:

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Video: 

Branding

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Skills:

  • Marketing

  • Consulting

  • Brand Management

  • Brand Identity Style Guide

  • Visual Identity Style Guide

  • Brand Strategy

  • Creative Direction

  • Trademark Applications

Stats:

  • Established standards and guidelines for Allstate’s $6.3B Brand Identity Style Guide, in partnership with legal teams and creative agencies.

  • Helped launch Allstate’s 2016 Visual Identity Style Guide: including redesign of the Allstate Brand Central internal brand website, brand guidelines, colors, fonts, logo development, project management and tech support comprising of a total upgrade of over 800 assets.

  • Re-Branding consultant for 5 major initiatives:

    • Allstate Arena

    • Tom Joyner Family Reunion

    • Allstate Sugar Bowl

    • We Day

    • #TheySay Project

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Branding Examples 

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         2024 Elizabeth G. Knachel. All rights reserved. 
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